SECTION 2
Questionnaire
 

SECTION 3
Graphs
 

 Physical attraction is most often the first impression that that gets ones interest, and draws attention from members of the opposite sex. In our modern society, physical appearance is more important that ever. In today’s society, we are driven by the media, and images that are designed to get our attention. We are constantly being exposed to the so called “beautiful people” and in doing so, we try it imitate, or surpass the images being pushed towards us. A perfect example of this aspect, would be watching just one makeup commercial on television. Here a product is being presented by one of the “beautiful people”. This product’s sole purpose is to enhance physical beauty, and draw attention to the wearer. These products and their uses have become commonplace in everyday life for women all across America. Today, the makeup industry is a social institution, where billions of dollars are spent, and earned each year. It is a profitable industry to try and increase the attractiveness of women in America today. The main target for this monolith industry is younger women, preferably ones whose ages range from eighteen to thirty five years old. However, it is commonplace to see women of all ages using these products. Do these products really increase the factor of physical attractiveness that much? Enough to make women of all ages use them?

Granted the cosmetics industry and women are an easy pick when the discussion of physical attraction comes up, however, what about men? Are there certain products or things that men use or do to make them attractive as well? 

According to the “Journal of Nonverbal Behavior,” men use their facial hair as way to increase physical attractiveness. “ Using annual data on British beard fashions extending from 1842-1971, mustaches and facial hair in general are more frequent when there is a good supply of single men of marriageable age. Facial hair fashions, particularly mustaches and beards were reduced when illegitimacy ratios were high. Results suggest that facial hair is worn to enhance a man’s marriage prospects by increasing physical attractiveness, and perception of social status” (Barber, pp.261-272). How this is relevant to importance of physical attractiveness can be seen on many of the faces of college males between the ages of eighteen to twenty five. A good portion of them, which by society is a good marriageable age, display facial hair as part of their image. To put this in better terms, “men place great value on physical attractiveness” (Feingold, pp.981-993).

To connect these subjects to current research on the topic of physical attractiveness, one can be directed the study of clothing preferences and knowledge of sexual impact on male and female college students performed by Ed Edmonds and Delwin Cahoon. Forty four male and eighty nine female college students rated forty pictures of women’s apparel in terms of the extent to which men would be sexually aroused by women wearing the various styles of clothing. As a result, the ratings indicated that “females were very knowledgeable concerning the sexual impact of clothing styles on men” (Edmonds, Cahoon, pp. 171-173). A second phase of this study demonstrated that women who perceived themselves as sexually attractive, had a marked preference for those clothes judged to be most sexually exciting for men.  This data supports the idea that people will use physical aspects to attract the opposite sex, one of which is wardrobe. 

What things has this woman done to make her self more appealing?

Does the clothing make and the accessories make these people more attractive?

Does the clothing really make the man?

It's Tom Jones!

What is she doing to be more attractive?

Brad Pitt...enough said, right ladies?

Yes,. It's Johnny Depp...